BA Business Administration | International Management & Marketing

Study Business Administration with focus on International Management & Marketing

Studying Business Administration | International Management & Marketing in Berlin provides the perfect opportunity for you to find out firsthand about potential career opportunities at large multinational corporations and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors encourages you to develop your individual talents and further develop your analytical skills as a Strategic Manager. Based on your early major choice you will get the chance to link most course related project work to your expertise: research projects or business case analysis in Strategic Management. Additionally, a solid foundation of topics such as human resource management, knowledge management, business culture, and finance is offered without focusing too much on the mathematical aspects. Together we do business simulations and meet members of leading multinational corporations and start-ups. Interdisciplinary projects allow you to collaborate with fellow students from currently 24 different countries.


Graduates can work as general managers, business analysts, consultants, or senior executives within small- and medium-sized as well as multinational corporations. Employees in operational, tactical and strategy departments can focus on consultancy, business analysis, forecasting scenarios and a range of organisation-wide strategic initiative implementations. Your analysis and input will have an important contribution for top management strategic decision making at the highest levels of the organisation.

There are various job perspectives and employers such as:

  • Getting hired at a
    • multinational corporation
    • consultancy firm
    • non-governmental organisation
    • public sector institutions
  • Founding a start-up company i.e. for consultancy or business analysis services
  • Further study and research

The Business Administration program at BAU International Berlin has been accredited and evaluated as a quality program with transparent structures, regulations and qualification targets. Our Business Administration Bachelor program thus has proven to conform to the highest quality standards set by the European Higher Education Act. The Business Administration program was accredited by the state-recognized agency ACQUIN.

The application process for studying Business Administration at BAU International Berlin is very easy. You can easily and safely share your personal information through our online application platform. After receiving a confirmation email with a link, you can upload a copy of your documents: 

  • Copy of passport or identity card
  • Copy of High-School diploma with transcript (German Abitur / Fachabitur or equivalent).We also need an official translation of your diploma and transcript into English or German if they are in another language.
  • Copy of English Language Test

For more information please use the menu item Admission.

Online Application Form

Questions about International Management & Marketing?

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