Digitalisation is one of the major trends in the modern, global economy. New career opportunities are currently generated in start-ups, small to medium-sized marketing agencies as well as multinational corporations. As a Business Specialist in the digital field, you will work on changing strategies and assisting in the development of digital business models. It will be your responsibility to align old models to the new digital realities. Based on the demands of the real world, we prepare you to join increasingly challenging global job markets. Our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level. With a strong focus on professional needs each course offers you skills and knowledge linked to your field of expertise. A friendly, inclusive and personal environment allows us to directly respond to your individual needs and demands. The Bachelor program in Business Administration is fully taught in English.